World Wise Marketing in the Age of Branding: A Comprehensive Guide to Global Marketing Success

In today's globalized marketplace, it's more important than ever to have a marketing strategy that is both globally relevant and locally effective. World Wise Marketing in the Age of Branding provides a comprehensive guide to developing and implementing successful marketing campaigns in international markets.

The book begins by discussing the importance of understanding the global marketplace. This includes factors such as文化差异, economic conditions, and political landscapes. The authors then provide a step-by-step guide to developing a global marketing strategy. They cover topics such as target market research, product development, pricing, promotion, and distribution.

Global Brand Strategy: World-wise Marketing in the Age of Branding

by Tony Bradshaw

4.2 out of 5

Language	:	English
File size	:	4950 KB
Text-to-Speech	:	Enabled
Screen Reader	:	Supported
Enhanced typesetting	:	Enabled
Word Wise	:	Enabled
Print length	:	417 pages

FREE

The book also includes case studies of successful global brands, such as Nike, Coca-Cola, and McDonald's. These case studies provide valuable insights into the challenges and opportunities of global marketing. The authors also provide tips and advice for small businesses that are looking to expand into international markets.

World Wise Marketing in the Age of Branding is an essential resource for any business that wants to succeed in the global marketplace. The book provides a comprehensive guide to developing and implementing successful marketing campaigns in international markets. The authors' insights and experience will help businesses of all sizes to achieve their global marketing goals.

Here are some of the key benefits of reading World Wise Marketing in the Age of Branding:

• You will gain a deep understanding of the global marketplace.
• You will learn how to develop a global marketing strategy.
• You will get insights into the challenges and opportunities of global marketing.
• You will learn from the experiences of successful global brands.
• You will get tips and advice for small businesses that are looking to expand into international markets.

If you are serious about succeeding in the global marketplace, then you need to read World Wise Marketing in the Age of Branding. This book will provide you with the knowledge and tools you need to develop and implement successful marketing campaigns in international markets.

Global Brand Strategy: World-wise Marketing in the Age of Branding

by Tony Bradshaw

4.2 out of 5

Language	:	English
File size	:	4950 KB
Text-to-Speech	:	Enabled
Screen Reader	:	Supported
Enhanced typesetting	:	Enabled
Word Wise	:	Enabled
Print length	:	417 pages

FREE