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ZAG: The #1 Strategy Of High Performance Brands

Zag: The Strategy of High-Performance Brands

In a world where everyone is trying to be the same, it's hard to stand out. But that's exactly what the most successful brands do. They're willing to "zag" - to go against the grain and do things differently. In his book...

Enrique Blair profile pictureEnrique Blair3 min read

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